Blasting the end-of-fiscal airwaves

Moe's approval rating steady, MLA ad blitz, and attracting new business

March 12, 2024 | Advertise with us

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Here’s The SKoop for today:

  • Scott Moe remains one of the most popular Premiers in Canada,

  • A look at year-end MLA and caucus ad spending, and

  • Saskatchewan announces new investment attraction strategy.

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Today’s Top Stories

Moe’s approval steady in new Angus Reid polling

More than half of Saskatchewan residents approve of Premier Scott Moe. Angus Reid released their quarterly Premier Approval Ratings and 53% of those surveyed approved of Moe’s performance. Broken down further, 25% strongly approve of the Premier while 33% strongly disapprove. Historically, Moe has been at the top of the leaderboard. Most recently in December, Moe was the most popular Premier in the country with 54% approval. His highest approval was 65% in 2020, and his lowest was 43% in the fall of 2021.

Manitoba premier Wab Kinew topped the approval leaderboard at 63% approval, while New Brunswick premier Blaine Higgs was last at 31% approval.

MLAs and caucus offices blast airwaves with year-end ad spending

If you’ve been driving around the province lately, especially in Regina and Saskatoon, you will have likely seen two things advertised: The Evan Bray Show and Saskatchewan politicians. On billboards and on social media, the government and opposition caucus offices and individual MLAs seem to be spending every last advertising dollar that’s allocated to them before the end of the fiscal year on March 31.

Billboards featuring various NDP MLAs alongside Carla Beck are up all around Regina, and the NDP’s caucus office spent nearly $3,000 the first week of March on Facebook ads promoting Ms. Beck. 

Meanwhile, the Saskatchewan Party caucus office has recently boosted two posts by Premier Moe focusing on last week’s education announcement.

Caucus and MLA advertising is different than political party advertising; budgets are funded by taxpayers and the annual amounts are decided by the multi-partisan Board of Internal Economy. MLA advertising comes out of their own constituency budget, which is capped at ~$73,000 for each constituency in 2023-24. This budget allows for advertising and other constituency services, like office support staff. While constituency and caucus advertising can use colours and branding similar to their respective parties, ads cannot include any promotion of the political parties themselves (i.e. NDP MLAs cannot have the party’s website, the Saskatchewan Party’s Facebook page, etc).

With the calendar turning, will be on the lookout in April for ad campaigns funded by the parties themselves as they start to get their messaging out in advance of the fall election.

Province Unveils Saskatchewan Investment Attraction Strategy

Today, the Government of Saskatchewan released Securing the Next Decade of Growth: Saskatchewan's Investment Attraction Strategy, a plan to attract $16 billion in capital annually. The strategy has three pillars: Build, Grow, and Connect.

The program offers new incentives including a 25% tax credit to support commercialization projects for critical minerals and a 15% tax credit for new critical minerals processing investments. The government also unveiled a new website, showcasing the Saskatchewan Advantage so prospective businesses can see what Saskatchewan has to offer.

The expanded Saskatchewan Technology Start-up Incentive is a non-refundable 45% tax credit to individuals, corporations, and venture capital firms that invest in eligible technology startups. This program will see a doubling of its annual tax credit cap from $3.5 million to $7 million and expanded eligibility to include clean technology. 

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2024 Election Candidate Tracker

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